Cookie Policy

1.1 What are cookies?

Cookies are small text files that websites save on your computer, smartphone or tablet. They contain information to remember your actions and preferences.

Two types of cookies by source:

• •First-party cookies — set by the Site itself,
• •Third-party cookies — set by third parties (analytics, advertising).

1.2 Cookie Categories

Essential Cookies

Duration: session or 1 year 1 month.

Strictly necessary for the Site to function:

• •Maintaining user sessions,
• •Security and protection against attacks,
• •Loading pages and content,
• •Server load balancing.

Functional Cookies

Duration: 1 year 1 month.

Improve ease of use:

• •Remembering preferences (language, font size),
• •Saving browsing history,
• •Displaying content recommendations,
• •Dynamic view counters.

Analytics Cookies

Duration: 14–26 months.

Help us understand how users interact with the Site:

• •Number of visits and unique users,
• •Popular pages,
• •Time spent on each page,
• •Traffic sources,
• •Devices and browsers.

Marketing Cookies

Duration: 90 days to 2 years.

Used to display relevant advertising:

• •Interest profiling,
• •Targeted advertising,
• •Click and conversion tracking,
• •Retargeting,
• •Advertising campaign performance analysis,
• •Geographic location.

Services used: Google Ads, Yandex.Advertising, Facebook Pixel.

1.3 Cookie List

Google Analytics & Google Ads

Yandex.Metrica and Yandex.Advertising

Meta Pixel

Cloudflare

1.4 Third-Party Embedded Elements

The Site uses embedded elements from social networks and platforms:

We do not control cookies set by these platforms. To manage your data, please contact their support services.

1.5 Consent Management

Banner on the Site

On your first visit to the Site, you will see a banner with the following options:

• •Accept — consent to all selected cookies,
• •Reject all — decline non-essential cookies,
• •Customise — select individual categories.

Cookie settings

You may consent to individual categories:

• •Functional cookies,
• •Analytics cookies,
• •Marketing cookies.

Saving consent

Your consent is stored in a cookie and remains valid for 12 months.

Prior Consent

In accordance with GDPR, we do not set cookies requiring consent until you have agreed. This means:

• •Analytics and marketing scripts are loaded only after consent,
• •Essential cookies operate without consent,
• •You may use the Site without consenting to non-essential cookies.

1.6 How to Manage Cookies

Via the banner on the Site

Click "Cookie Settings" at the bottom of the Site to manage your preferences.

Via browser settings

Chrome

• 1.Settings → Privacy and security.
• 2.Cookies and other site data.
• 3.Delete or add exceptions for specific sites.

Firefox

• 1.Options → Privacy & Security.
• 2.Cookies and Site Data.

Safari

• 1.Preferences → Privacy.
• 2.Manage Website Data.

Edge

• 1.Settings → Privacy.
• 2.Clear browsing data.

Private browsing

Use private (incognito) mode for a session without saving cookies.

Opt-out services

• •Global Opt-Out Tool: www.networkadvertising.org/opt-out,
• •Your Online Choices: www.youronlinechoices.eu.

1.7 Web Beacons and Pixels

In addition to cookies, we use web beacons for:

• •Tracking visits,
• •Measuring advertising effectiveness,
• •Analysing email open rates.

These technologies work similarly to cookies and require consent under GDPR.

1.8 Browser Local Storage

We may use Local Storage to save preference data. Unlike cookies, this data:

• •Is not automatically sent to the server,
• •Can store larger volumes of data,
• •Has no expiry date.

Local Storage can be cleared in your browser settings alongside cookies.

1.9 GDPR and ePrivacy Directive Compliance

Our cookie policy complies with:

GDPR

• •Lawfulness — cookies are used only with consent or where necessary,
• •Fairness — we openly disclose which cookies we use,
• •Transparency — we describe purposes in detail,
• •Purpose limitation — data is not used for other purposes,
• •Data minimisation — we collect only what is necessary,
• •Integrity and confidentiality — we protect against unauthorised access.

ePrivacy Directive

• •Obtaining prior consent before setting cookies (except essential ones),
• •Informing users about purposes,
• •Providing the option to decline,
• •Annual reminder about consent.

1.10 Data Transfers to Third Countries

Some cookies relate to services outside the EU (Google, Meta, Yandex). For protection we use Standard Contractual Clauses (SCC) in accordance with the CJEU ruling of July 2020.